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The Business of Shadow & Light
• On an emotional level the writer”™s strike is going well. They”™re right about what they require, right to pursue fairness, and now most everyone knows they are right. I love unity, I love a pep rally, I love a rightful cause. Business wise, however, they haven”™t used their leverage or maximized their options, and stunts like the pencil campaign are a waste of potential and fail to speak the language of the conglomerates. Quite frankly I highly, highly doubt the congloms care nor should they, much as a gorilla wouldn”™t much mind a gnat. By the numbers, these death-star-monopolies-of-knowledge-type companies can afford to not care for nearly a year at least. The landscape of media has changed since previous strikes, which is what this whole thing is about anyway, so it”™s odd that the artisans and technicians who all want to go back to work under the new, fair terms aren”™t executing moves that will ensure that end more quickly, and ensure that we don”™t find ourselves here again in the next decade. Strikes must evolve, too; the very idea of this form of battle must change with the times in order to be effective. It”™s a curious situation that dovetails into what I”™ve been working on this past year. I have some questions of my own, and I”™m going to get what answers I can Monday night.
• I doubt I”™ll blog much for reals until Untitled Side Project is finished and available for you to watch. I did non-paying creative work for you there and it is ready to go (I could turn it around in about a week), but you know in the can it sits unless you would like to have it. Did you know? Today we took in $0. If we continue at this rate then it will never be seen. In the past I would have thought that $0 reflected somehow on my ability (or even more ridiculous; my likeability), but really I have learned, as we evolve our plans here, that it does not.
• This is a simple version of a much larger idea I”™m developing, which will be very, very challenging and daunting for myself and my team. If the smaller version remains unsuccessful, I don”™t know why we would try it on the largest scale: If my own audience won”™t engage, why would the larger audience who is unfamiliar engage? Everyone cheers us on to take risks, but few are willing to spend a little energy to help us to an end that benefits everyone. This is a key problem with modern society at large. Thus, the world is made difficult and all of our time slips away in drastic haste and waste. We have discussed this all before. In everything you do, you must, must, vote with your wallets.
Now I go to write more exciting things that you may never get to see. (Click, wink!)
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