Business, 1896 

“I take this opportunity of announcing that the Nursery ‘Alice,’ hitherto priced at four shillings, net, is now to be had on the same terms as the ordinary shilling picture-books—although I feel sure that is, in every quality (except the text itself, in which I am no qualified to pronounce), greatly superior to them. Four shillings was a perfectly reasonable price to charge, considering the very heavy initial outlay I had incurred: still, as the Public have practically said, ‘We will not give more than a shilling for a picture-book, however artistically got-up,’ I am content to reckon my outlay on the book as so much dead loss, and, rather than let the little ones, for whom it was written, go without it, I am selling it at a price which is, to me, much the same thing as giving it away.”

Lewis Carroll—most-quoted-novelist, well-loved-writer, successful-in-his-lifetime Lewis Carroll—could not sell his quality art, and had to reduce the price greatly in order to increase the chances of doing so.

That makes me wonder.

*Excerpt is from the preface of the 1896 edition of Alice by Lewis Carroll.

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